Monday, February 14, 2011

Your Tribe is Shrinking, You Have Three Options, Choose Wisely

You share 99.99% of your genes with people who lived 10,000 years ago. These people were hunter-gatherers. They banded into tribes of thirty to fifty, and could support no more. Everyone sought food, every day. They stayed lean and mobile to go where the food was.

Today, 99.99% of your genes are still in a tribe looking for food. But things have changed. There is abundance. People can remain in one place now. There is time to organize and specialize. And tribes have grown much larger. Your company is a tribe, accumulating wealth by meeting a market demand.

But over the past few years the food has been drying up in your area. Your tribe was built on the assumption of abundance, so they are unable to move. To survive they kick people out of the tribe. You are faced with three choices.

  • You can live in fear of being sacked and continue with your tasks of seeking ever scarcer food.
  • You can make a dash for another tribe.
  • You can strike out on your own, seeking food without a tribe.
Tough decision. There are a couple of things to keep in mind. Your tribe does not act in your best interest. Many other tribes are also shrinking. And the data says that a first time entrepreneur has a 20% chance at success.

Who knows which option will work. But there’s only one where you are the master of your own destiny.

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