Showing posts with label cost of failure. Show all posts
Showing posts with label cost of failure. Show all posts

Monday, February 21, 2011

Please, (don't) act your age.

When you were a child you absorbed information like a sponge. You laughed more. You explored the world in daring and unselfconscious ways. Remember playing in the creek?

There are many reasons why you may have lost those child-like traits. You went through difficult relationships. You had crappy jobs. Responsibilities piled up. You got a mortgage. You had kids.

This all leads to risk aversion.

But what would your life look like if you carried some of those child-like traits into adulthood?

  • Learning would be easier.
  • You would laugh more.
  • Exploring the world like a child, you would find business opportunities, personal interests, and relationships that you might have missed.

As adults, we see the world through the narrative of our past. And we let it bind us.

Do something today that scares you. 


Monday, February 7, 2011

Recruit Timid Employees for Sales, Ignorance is Bliss

Sometimes, ignorance is bliss and profitable.

It would be nice to get more of your people into the sales effort, but the problem is that a lot of them are timid.

Why are they timid? The fear of rejection? The fear of failure? We all have these fears. If you’re in sales, you’ve learned how to deal with them in your own way. The others need more practice. But you don’t have years to train them. You need help now.

So do two things to minimize the amount of fear they have to face. One is optional.
  • Liquid courage (optional)
  • Lower the cost of failure - Do not burden your newly minted salesmen with the knowledge that Bob Young is a prospect you’ve been chasing for years. Simply tell them Bob Young is a prospect. 
That’s right. Withhold information. This is one case where a level of ignorance will help your cause. If your new salesmen know how important Bob Young is, they’re going to get nervous when they meet him. So don’t make Bob scary.

Later, when they tell you about their conversation with Bob, tell them how you’ve been chasing him for years. That is a wonderful, empowering moment.